JOURNAL

A new shochu experience brought to you by Tenka × SHOCHUX

This time, we spoke to Takumi Tada, the fifth generation of Tensaka, the manufacturer of SHOCHU We would like to ask about the future of shochu. RINWA- ...

SAGA INC. × SHOCHU X talks about the intention of rebranding

This time, we have invited Mr. Sagae, the creative director of SAGA INC., who accompanied us in the rebranding of SHOCHU I'll visit you. Kota Sagae SAGA INC. ( https://sagainc.co.jp/ ) Crea...

Made with integrity and easy to drink! ｜Mr. H, a “Kijina” drinker

This time, we interviewed Mr. H, who is a regular drinker of Kijina and said with a smile, ``Recently, I've started to feel the fun of connecting with the creators more. ' ' . ---------------...

Shochu Yaro restarts as a brand that spreads the “fun of spending time with shochu”

SHOCHU X made a fresh start in the fall of 2021. In addition to launching the new product ``Kiraboshi'', we renewed the existing product ``Kizuna'' (changed the capacity and packaging and revised t...